Challenge
A sustainability label for holiday rentals, certified against 24 ecological and social criteria, needed a single certification icon.
Brand identity
ECOmodation
- Client
- ECOmodation
- Year
- 2023
- Discipline
- Brand identity
- My role
- Art direction, graphic design, concept and implementation
Idea
The mark combines a leaf, a house and a star: sustainability, accommodation and certified quality. It was received so well that the scope grew, and the standalone icon became the centre of a full brand identity built on transparency and trust.
Execution
Label and icon family, colour system and pattern, certificates, stickers, buttons, roll-up banners, web, and integration into third-party booking portals. Developed at Interhome for an independent academic partner.
Next project
Interchalet Rebranding →