Challenge
Make Interhome stand out in a crowded holiday rental market with one idea that travels across countries and languages.
Campaign
Interhome Seasonal Campaign
- Client
- Interhome
- Year
- 2024 – 2025
- Discipline
- Campaign
- My role
- Concept, art direction, layout, market adaptation
Idea
“Chalt? Ab uf de Bärg!” A short question, an instant answer. Each poster pairs an everyday feeling with its holiday cure, written in the local vernacular to feel close, direct and a little cheeky.
Execution
A campaign platform built on a recurring question-and-answer mechanic, adapted for the DACH markets and the Netherlands across print and digital posters and online channels.
Next project
Interhome Brand Refresh →