Challenge
MOAI, a photography tour company named after the iconic statues of Easter Island, needed a brand identity with a strong and recognisable character.
Brand identity
MOAI – Viaggi Fotografici
- Client
- MOAI – Viaggi Fotografici
- Year
- 2026
- Discipline
- Brand identity
- My role
- Art direction, brand design, project management
Idea
Red as the primary colour, and the monumental lines of the Moai statues translated into a contemporary graphic language. The last letter of the wordmark becomes a Moai head.
Execution
Logo, colour palette and graphic patterns, applied across all brand touchpoints: tote bags, website and travel brochures.
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