Challenge
Modernise the identity of a major European travel group without losing its recognisability.
Corporate identity
Hotelplan Group Rebranding
- Client
- Hotelplan Group
- Year
- 2022
- Discipline
- Corporate identity
- My role
- Art direction, logo redesign, corporate identity system
Idea
Rather than starting over, I kept the core assets (the compass, Helvetica, the established colours) and reduced them to their essentials, reflecting the group's focus on digital, efficiency and sustainability.
Execution
Logo redesign and a logo system for all business units, corporate identity guidelines, website, stationery, brochures and annual report, roll-ups, merchandise and office environments.
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