Challenge
Lollifood, a food startup in Ticino, needed a brand identity that was simple, vibrant and distinctive in its local market, and that felt authentic and natural.
Brand identity
Lollifood
- Client
- Lollifood
- Year
- 2010
- Discipline
- Brand identity
- My role
- Art direction, brand design
Idea
A warm wordmark in which cutlery takes the place of letters, paired with a handwritten promise: “Solo il buono, per passione”. Contemporary, but approachable.
Execution
Logo, workwear, packaging and menus, applied consistently across online and offline touchpoints.
Next project
Interhome Seasonal Campaign →